Business Consulting
One-on-One Coaching for Your Product-Based Business
Personalized coaching to support you in the next phase of your product-based business.
Built on 20+ years in branding, design and running a successful product-based brand.
A Founder's Perspective
Take Your Business To the Next Level
Building a product-based business is deeply rewarding, but it can also feel overwhelming and isolating. There are endless decisions to make, from product development and branding to wholesale relationships and systems that keep everything running smoothly.
I know this firsthand.
Before starting Hazelmade, I spent years working in branding and design. In 2014, I left that world to build my own product-based business from the ground up. Over the years, I’ve navigated the realities of manufacturing, wholesale relationships, trade shows, creative burnout, pricing decisions and the many pivots that come with running a small business.
Today Hazelmade products are carried in hundreds of independent retailers and museum shops, and I’ve spent more than a decade learning what works and what doesn’t.
Who It's For
For Founders, Makers and Product-Based Businesses
I work with entrepreneurs at many different stages of their businesses, including:
- Developing a Product Line
- Preparing to Launch Wholesale
- Looking to Streamline Systems
- Transitioning from Hobby to Business
Whether you’re just beginning or looking to take the next step, I focus on helping you move forward with clarity and confidence.
Common Coaching Topics
Topics We Can Explore Together
Every session is tailored to your specific goals and questions.
- Product line development and positioning
- Customer retention and follow-up
- Streamlining communication and business systems
- Preparing for and getting the most out of your first trade show
- Pitching new wholesale accounts
- Building long-term relationships with retail buyers
- All things Faire and online wholesale tools
- Preparing for and getting the most out of wholesale trade shows
Choose the Session That Fits Your Needs
Intro Session
Best for: focused questions or quick guidance.
This introductory coaching session is a cost-effective option for entrepreneurs with specific product-based, branding or marketing questions.
The hour is yours. We can focus on whatever challenges or opportunities are most pressing in your business. I will reach out with a follow-up email to help with accountability and review your progress.
Includes:
- 60-minute one-on-one session with Susan
- Follow-up email to check progress and action items
Investment: $250
Strategy Session
Best for: deeper planning and long-term direction.
This in-depth strategy session is designed to work through your unique challenges as a small business owner or creative entrepreneur.
Together we will clarify your goals, identify obstacles and outline practical next steps for moving your business forward.
Includes:
- 30 minutes of preparation and research
- 60-minute one-on-one session with Susan
- 30-minute follow-up session
Investment: $425
Catalog or Product Line Review
Best for: refining your product assortment or catalog.
This session provides a detailed review of your product line or catalog from both a designer and buyer perspective.
My background in stationery, home goods and gifts allows me to offer feedback on:
- Product assortment
- Pricing strategy
- Catalog design and layout
- Wholesale expectations
- Messaging and storytelling
Includes:
- 60 minutes of preparation and review
- 60-minute one-on-one session with Susan
- Follow-up email with recommendations and action items
Investment: $425
Why Work With Susan
A Perspective From Both Sides of the Table
With over 20 years of experience in branding, logo design and storytelling, coupled with my experience of building my own successful product-based business, my one-on-one coaching sessions will help you take your business to the next level.
I've coached businesses at all stages, from entrepreneurs in their initial year all the way to long-established brands. From wholesale strategy for product brands to consulting for makers and creative entrepreneurs, I have the expertise and guidance to help you reach your goals.
I am also booking for speaking engagements and workshops for conferences, keynotes and lectures for creative entrepreneurs and product-based businesses.
Notes From My Clients
Working with Susan in a coaching capacity has been transformational for my wholesale strategy.
“The intake questions, while challenging, really helped identify the opportunities for growth within my business, ranging from financial literacy to best practices. The coaching calls provided time to dive deep into these areas of opportunity, providing key insight into industry standards. And with plenty of time between our initial call and follow-up session, I was able to implement her feedback and level up the experience for my wholesale clients.”
- Christy Roushey
Artist + Founder, The House of Roushey
Ready to Take the Next Step?
Don’t wait to nurture your business to its next level. Book your session now.
