An old Hazelmade pop-up display at a trade show market

Twelve Years of Hazelmade

As we near the celebration of Hazelmade's 12th birthday, Founder & Creative Director Susan Hazel Rich looks back on how far the business has come, and turns her attention to the future ahead.
Sewing Kit

Embracing the Freedom of Craft

At “Craftcation,” a conference for creatives in Ventura, California, I found new ways to understand the power of the act of making, and creative processes that are too often diminished. 
What an Award Is and What it Isn't

What an Award Is and What it Isn't

I recently had the opportunity to be a judge for the Louie Awards, a prestigious award for greeting card designers. It was an honor to be invited to judge the awards, and it sparked some...
Running the Race: A Woman-Owned Business

Running the Race: A Woman-Owned Business

Every March 8 on International Women's Day, I find myself reflecting on what it means to be part of a community of other women and other women business owners. For a long time, I shied...
New Podcast - Partnerships & Beginnings

New Podcast - Partnerships & Beginnings

I recently was a guest on the Kent In Good Company podcast, where I talked about how I started, built and grew Hazelmade through key partnerships. I'm grateful to the host, Katy Thomas, for a chance...
Falling Back in Love with Making

Falling Back in Love with Making

If you've seen me at an art market or been keeping up with me on Instagram, you might have seen that I retired my original market sign and made a new one. Taking the time...
Celebrating Then & Now

Celebrating Then & Now

In the past 10 years, my Hazelmade products have changed a lot as I've grown as an illustrator and designer. When I started Hazelmade, I had a robust education in graphic design. I knew how...
Learning in Reverse - Deconstructing Everything I Knew

Learning in Reverse - Deconstructing Everything I Knew

From time to time, I get invited to speak at university events, high schools and even corporate events to share my story and how I have built Hazelmade. As I prepare for these speaking engagements,...
10th Anniversary

10th Anniversary

This year marks the 10th anniversary of Hazelmade. It's hard to believe I've been lucky enough to create and build this business over an entire decade. With a big milestone like this, I find myself...